CX Portal

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society.

Welcome to our Customer Experience (CX) Portal

Your one stop portal for product portfolio, business applications and e-commerce.

Climate protection is a central component of the BASF strategy. For many years, the company has been continuously reducing its CO2 emissions. For further significant reduction, innovative processes such as methane pyrolysis are developed as part of our Carbon Management R&D Program. In the project funded by the Federal Ministry of Education and Research (Germany), BASF researchers are working on a new reactor concept in which hydrogen can be produced without CO2 emissions. The construction of a test facility is a decisive step towards large-scale implementation. Plant designer Christina Maisel (left) and engineer Bernd Zoels (right) inspect the assembly of the reactor of the test facility at the Verbund site in Ludwigshafen (Germany).
Products
Here you find detailed information about our products and solutions available in the Middle East.
Industry-specific tablet devices that provide access to digital information can support plant employees for example with maintenance work. Under the banner of “Smart Manufacturing”, BASF evaluates opportunities for a more intensive use of digital technologies and applications in its plants with the goal of making production more efficient and even safer.
Digitalization
One stop shop to all the user-friendly applications for customers.
E-commerce
BASF Middle East’s e-commerce platform.