CX Middle East

 Home Care and Industrial & Institutional Cleaning

Creating clean laundry, sparkling dishes and shiny surfaces

We at BASF use our expertise in high-performance chemicals and offer solutions that make home care and industrial & institutional cleaning more efficient, convenient and less resource intensive.

As the innovation leader in this market, we offer choices to our customers and provide them the best-possible solutions to successfully cater to today’s and tomorrow’s market needs and changing regulatory requirements. Our strong R&D base and in-depth market and application expertise sets us apart from competition and makes us the partner of choice for solutions for efficient, convenient, sustainable and safe-to-use detergents and other cleaning products. Our portfolio, which is constantly being further developed, includes surfactants, enzymes, performance boosters, chelating agents, biocides, optical effect products, stabilizers, and methane sulfonic acid.

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Phillip Monis
Senior Account Manager - Home Care, I&I and Industrial Formulators, Arabian Peninsula