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Automotive Refinish Coatings Solutions

As the world's leading chemical company, BASF offers advanced paint technologies, set apart with products backed by support in technical training, color information systems and business management.


BASF Automotive Refinish Coatings develops and markets the highest-quality coatings available for the collision repair, commercial fleet and automotive specialty markets - including Glasurit, R-M, baslac and Norbin. Customers are at the heart of everything BASF does. That's why BASF has spent more than 150 years working side-by-side with customers, listening to needs and developing solutions to sustain the future of collision centers in a rapidly evolving industry. BASF offers quality coatings and tailored solutions to create greater efficiencies, productivity, profitability and sustainability in our partnered collision centers.

Phil Mcgough
Phil Mcgough
Key Account Manager - Automotive Refinish Coatings Solutions Middle East
Rizelle Dizon
Customer Service Officer

Our brands

A name that stands for tradition and quality.

The Glasurit brand can already look back on more than 130 years of paint history. The name Glasurit stands for the highest quality, first-class paint products and innovative research results. As a worldwide leading expert in the field of refinishing, Glasurit offers its customers suitable solutions when it comes to making painting easier, more reliable and more economical.

Click on the link below to discover more about Glasurit's origins and the innovative products which have set industry standards time and time again.

See our History: Read more


R-M. A reliable partner with tradition.

In 1919 when Herbert Mason and Fred Rinshed founded the Rinshed-Mason company they would never have guessed they would soon be the largest paint distributor for the growing automobile industry. Now the R-M brand looks back at 100 year success story. Today the name R-M stands for a perfectly balanced premium-quality product portfolio, flexibility and reliability. As industry experts R-M is constantly setting new standards to give their customers effective paint repair solutions.

Here you can find more information about the origins of the R-M brand and an overview of its product innovations: Read more


The profitable easy-to-use refinishing solution.

baslac® offers you an overall modern solution to do all refinishing jobs on the car quickly and with best results. As part of BASF, a leading global manufacturer, baslac® provides reliable color competence, excellent product quality and a modern, e-oriented customer service.

Visit our website to learn more: Read more


Reflecting BASF technology, genuine quality and competitive pricing, the NORBIN® brand offers a range of automotive refinishing products that optimize the cost of repair and help safeguard customer competitiveness. NORBIN® products are reliable and uncomplicated, offer consistent quality and are a competitively-priced alternative to automotive repair and refinishing professionals.

The NORBIN® range of products is developed in stringent adherence to the production protocols, standards and quality controls of BASF.

Visit our website: Learn more